2/18/2023 0 Comments Ar filter designer![]() ![]() People are really excited about anything interactive. “Everyone wants a piece of the action, to be part of this new digital and cultural movement. ![]() “Brands are crazy about filters because they’re new and exciting,” she says. People stood in front of a screen, where their faces were reflected back at them, and then they could try on different masks on their face and make videos of themselves. She collaborated with other artists to create a “digital mirror”. Recently Alpha worked with Nike to create AR masks for the 20th anniversary of the Air Max Plus TN trainer. It's about freedom and expanding the possibilities.” ![]() I want to have fun with beauty and play with what people are wearing on their face. “People have always been fascinated by appearance, and it is getting more and more important – your face is the first thing you see on social media, it's like your brand. “I’m not into the contouring, make-yourself-perfect thing,” Alpha says. She believes that people are getting increasingly concerned with appearance because of social media, but hopes her work will help act as a counterpoint. It's so important for people to feel like they can be different.” “You can experiment with filters and even if people think you look weird, you are expressing yourself. “I hope that my work helps people have a more open-minded attitude,” she says. I create unique and immersive AR filters for global. We will be learning how to use Spark AR studio to take our surface pattern designs to the next level by creating a background filter that can be submitted. But Alpha says her filters are about giving people the opportunity to play with different versions of beauty, rebelling against the idea that everyone should aspire to look a certain way. Well, it means Im an AR designer, developer, marketer, and strategist rolled into one happy bundle. ![]()
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